Unsteady growth in tourism from China
In response to questions from council members Jan Paternotte and Sebastiaan Capel (D66), the municipality says there has been a ‘remarkable growth’ of the number of nights tourists from emerging countries such as China and Russia spent in hotels in Amsterdam. However, those data are for the first 10 months of 2011. Over the years 2005-2011, growth in tourism from China (18%) lagged behind the growth in tourism from all countries combined (22%; taking 2006 as a starting point would result in a more positive development). According to the municipality, Chinese tourists relatively often stay in the region around Amsterdam.
There is a strong growth in tourism from Russia and Brazil, even though the numbers are still small compared to the total number of nights spent in hotels.
The municipality tries to attract tourists ‘with a higher than average interest in culture and with a higher spending pattern’. This also applies to tourists from China. In order to get Chinese tourists interested in Amsterdam, there are websites in Mandarin and the city works with travel agencies.